Digital Marketing Overview

What is marketing?
What is digital marketing?
Understanding Marketing process
Way Digital Marketing Wins Over traditional Marketing ?
Understanding Digital Marketing Process

Increasing Visibility
What is visibility?
Type of visibility
Examples of visibility

Visitors Engagement
What is engagement?
Way it is important?
Examples of engagement

Bringing Targeted Traffic
Inbound
Outbound

Conversion Leads
Types of Conversion
Understanding Conversion Process

Retention
Way it is Important?
Types of Retention

Performance Evaluation
Way it is Important?
Tools Needed

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.