Contact Marketing
Content marketing is an umbrella term covering a set of strategies, techniques and tactics to fulfill business and customer goals by using content across the customer life cycle and the business functions in a consistent, integrated and continuous way. Content marketing is not about advertising campaigns. It’s not the same as using content in a systematic way for search engine marketing, PR or other forms of marketing alone either.
Good content attracts, informs, persuades, serves and engages buyer personas, prospects, customers and other target audiences across the entire lifecycle and relationship with your organization and brand. It responds to the questions and needs of (prospective) customers during and after their buyer journey in correlation with direct and indirect business goals.
As content marketing became increasingly popular and adopted by many people with many backgrounds, the focus in the definitions and approaches shifted more towards the quality and strategy dimension.
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