Mobile Marketing
The debut of mobile has meant an unprecedented amount of opportunities for marketers. Today, you can reach your audience on mobile devices through SMS, email, websites, mobile apps, and mobile notifications. Because of the constant introduction of new mobile capabilities, mobile marketing is going to evolve constantly, creating new pathways for reaching out to audiences through their mobile devices. As such, according to of Google, implementing a mobile-first strategy isn’t simply about creating mobile-optimized content: it’s about designing a mobile experience, keeping in mind all the features available on the users’ mobile phones.
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