Search Engine Optimization

SEARCH ENGINE OPTIMIZATION [SEO]

• What is SEO
• Introduction to SERP
• What are search engines
• How search
• engines work ?
• Major functions of a search engine
• What is traffic ?
• Different types of traffic
• What are keywords?
• What is the difference between keyword stuffing and keyword placement?
• Different types of keywords
• Google keywords planner tool
• Keywords research process
• Understanding keywords mix
• Google operator:so that you can find anything on the web
• Understanding indexing
   Different ways to get website indexed?
• On page optimization
   Keywords optimization
   How to write optimized contact?
   Contact optimization & planning keyword density
   Understanding your audience for content planning
   Writing content for website
• Internal linking importance & how to do it?
   Meta tags creation
Creating webpage in HTML using Google webmasters tool & Website verification sitemap creation and submission in website & webmasters
    What is FTP?
    How to use FTP?
• Off page optimization
Understanding how Google has changed over the years
What is domain authority?
How to increase domain authority?
What is page rank?
What is page rank?
How to increase page rank?
What are back links?
Types of back links
What is link building?
Types of link building
Do's and don’ts of link building
Link building strategies for your business: Easy link acquisition techniques
Link opportunity prospecting & creating link baits
Types of content on digital world-
Info graphic, podcast, video
Importance of content marketing
Content scaling and social media in link building
How to write content for article, blog and press release?
What is link juice?
What is page authority? Importance of domain and page authority
• Local SEO
Local SEO
Google places optimization
Classified submission
Using H card
Citation
NAP (Name Address Place)
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO strategy for your business
Top plugins for wordpress
How to optimize exact keyword for your business?
How to optimize your site for Google hummingbird Algorithm?
What is Google panda algorithm?
What is Google penguin?
What is Google EMD update?
How to save your site from Google panda, penguin and EMD update?
How to recover your site from panda, penguin and EMD?
Saving your website from competitors unethical tactics
Assignment
Writing content for website
Using Google operators efficiently